The 5 Key Customer Buying Criteria Used to Make A Decision
What are the reasons buyers buy? There are hundreds of reasons prospects will end up buying from you, but the same handful of reasons tend to come up repeatedly. Key Buying Criteria A prospective customer’s key buying criteria can be condensed into five topics. A decision to buy a good or service can be made based on: Features and Benefits Quality Professional Support (or “ease of use”) Investment Image 1. Product Features and Benefits This is an