Category: Blog

If you’re in sales, you should really be keeping the purchasing cycle at the forefront of your mind throughout all your commercial activities.  Put simply, the purchasing cycle encompasses distinct stages through which a customer moves before buying a specific product or service. Sounds important, right?  It is! This article will provide you with the… Continue reading How the Purchasing Cycle Drives Conversions

Sales reps in all sales teams want to sell. Selling is fun. But before you can sell, you have to prospect.  Generating initial interest with potential buyers sets up your sales process, creates the sales pipeline, and leads to establishing qualified leads that then become paying customers. But first you have to identify those potential… Continue reading What is Sales Prospecting? Tips & Techniques