The Selling Advantage Community

The Selling Advantage Community is for B2B salespeople. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

What is Sales Prospecting? Tips & Techniques

Sales reps in all sales teams want to sell. Selling is fun. But before you can sell, you have to prospect.  Generating initial interest with potential buyers sets up your sales process, creates the sales pipeline, and leads to establishing qualified leads that then become paying customers. But first you have to identify those potential customers—this is done through sales prospecting. Sales Prospecting Definition So what do we mean by sales prospecting? Well, prospecting in its more

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