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Episode 130 – Building and updating clear ICPs and Buyer Personas, with Julius Göllner

In this new episode, Thibaut receives Julius Göllner, Co-Founder at ARRtist.

In this interview, you’ll discover a simple framework to build your ICP and buyer persona, and keep them updated as your solution evolves.

You can connect with Julius on LinkedIn here.

Enjoy the show!

P.S. When you’re ready, here are 3 ways we can help you.
 
→ Read our blog : In-depth tips on how to shorten your sales cycle length and increase your deal size. Read here.
 
→ Join our community of B2B salespeople: The Selling Advantage Community is for B2B salespeople. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.
 
→ Work with Skip & Thibaut: If you to check how we can help your sales team, just book a call with us and we’ll show you how. Click here to book.
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