The Selling Advantage Community

The Selling Advantage Community is for B2B salespeople. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Episode 67 – 25 myths about sales, with Manuel Hartmann

The Selling Advantage Community The Selling Advantage Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Manuel Hartmann, Founder & CEO of SalesPlaybook.io. In this interview, you’ll learn about the most common myths about sales. You’ll also discover the 5 stages B2B founders go through on their way to €10M ARR. Finally, you’ll get some suggestions

View Post »

Episode 66 – Selling to technical buyers, with Julio Cesar Fort

The Selling Advantage Community The Selling Advantage Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Julio Cesar Fort, Partner at Blaze Information Security. In this interview, you’ll learn tactics to sell to technical buyers, what to avoid, and how adding value is the best thing you can do to generate referral sales and grow. You

View Post »

Episode 65 – A simple qualification framework, with Thibaut Souyris

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode of The B2B Sales Podcast, Thibaut shares his qualification framework for sales calls. You will discover 3 important data points to collect to find out if an opportunity is qualified. And you won’t be using BANT or MEDDIC! If you want to

View Post »

Episode 64 – Tactical tips on lead research, with Daniel Viduya

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Daniel Viduya, General Manager at TaskDrive. In this interview, you’ll discover tactical tips on how to organize your lead research. You’ll learn more about the different playbooks and what kind of research organization is best for you. You can find

View Post »

Episode 63 – How I closed a 5-figures deal in 7 days, with Thibaut Souyris

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode of The B2B Sales Podcast, Thibaut shares how he closed a 5-figures deal in 7 days. You will discover how he used different languages of value for two types of buyers, how he found out about the reasons for buying, and how

View Post »

Episode 62 – From founder-led sales to building a fast-growing tech sales org, with Frederic Krahforst and Tyrone Smith

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Frederic Krahforst and Tyrone Smith from TradeLink. In this interview, you’ll discover how Frederic transitioned from selling everything himself to hiring Tyrone and building the sales organization together. You’ll get an in-depth look into their journey. You can find Frederic

View Post »

Episode 61 – My secret sales weapon, with Thibaut Souyris

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode of The B2B Sales Podcast, Thibaut shares his secret sales weapon. You will discover how to help your customer go from “I get it” to “I get it” and induce a transfer of ownership online. The tools mentioned in the episode are

View Post »

Episode 60 – From intern to BDR Team Lead in 9 months, with Jan Benedikt Mundorf

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Jan Mundorf, Team Lead Revenue Development at Albacross. In this interview, you’ll discover how Jan proactively became team lead in 9 short months. You’ll also discover how he’s living the transition from individual contributor to team lead, and how he

View Post »

Episode 59 – Season 6 launch – Who wants to sponsor the B2B Sales Podcast?

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this episode, Thibaut gives a debrief of season 5 of The B2B Sales Podcast. You’ll also learn about your sponsoring options, as well as the T-shaped Sales Community. You can also listen to the show on your favorite podcast platforms: Apple Podcast Google Podcast Spotify

View Post »

Episode 58 – How to onboard and train SDRs, with Shabri Lakhani

The T-shaped Sales Community The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join Now In this new episode, Thibaut receives Shabri Lakhani, CEO & Founder of SalesWorks. In this interview, you’ll discover how to build a solid onboarding program for SDRs, how to enable SDRs remotely, and how to train your SDRs on a continuous basis. You can find Shabri

View Post »